Welcome to Amory

We are proud to be Santa Cruz County's premier destination for body piercing and fine body jewelry, staffed exclusively by passionate members of the Association of Professional Piercers.

Walk-ins are always welcome from Thursday through Sunday, and for a more personalized experience, we offer appointments on Monday and Tuesday. Visit us today to explore our carefully curated collection of fine body jewelry, and let our expert piercers help you find your perfect adornment.

Our digital gift cards can be redeemed at Amory Body Arts and cannot be returned or exchanged for cash. The value does not expire.

We are thrilled to present an exciting opportunity for you to get pierced by our talented apprentice, all under the careful supervision of our seasoned senior piercer. This initiative allows you to receive quality service and helps our apprentices hone their skills and develop their craft in a supportive environment. We have significantly reduced the service fee for these piercing sessions to express our gratitude for your participation. Don’t miss out on this opportunity to support the next generation of talented piercers and schedule your appointment today!

Follow Us on Instagram!

View fullsize The elegant simplicity of a statement piece! Thank you Monica for allowing us to be at your service once again ✨🖤 - Monica fell in love with this stunning Yellow Gold Afghan end holding a flawless Seafoam Tourmaline gem from @bvla / @bvlalove -
View fullsize ✨THIS ✨ This is why we do what we do! Thank you so much for allowing us to be a part of your friend adventure day. We can’t wait to see you again. Alicia - Helix Santiago - Nostril x2 Brianna - 4g Lobes Jasmine - Didn’t get pierced tha
View fullsize How awesome is this Triple Helix set up?!? It’s not every day we get the opportunity to do the cool ideas you bring in ✨ We get so excited when you do! KEEP IT UP! Thank you Abbie, it was a pleasure to bring your idea to life! - Piercings pe
View fullsize ✨ London Blue Topaz ✨ - Spring is right around the corner and we can’t wait! We have already started bringing in spring/summer gemstone combinations to wash away these winter woes. Who else is ready? - Photo by @ashandaurum of @bvla / @bvlal

All sales are final. We reserve the right to refuse service to anyone.